AkzoNobel, the world’s largest global paints and coatings company, leading producer of specialty chemicals and controlling group of AkzoNobel Surfactants has launched its new corporate brand.As well as a subtle name change and a revitalized, powerful logo (pictured here), a new brand architecture has also been introduced, along with updated company values and a new brand philosophy. Together it creates one, distinctive global brand and supports AkzoNobel’s highly focused strategic vision.Also central to the whole positioning of the new AkzoNobel are its five new company values, which are as follows:•    Focusing on our customers’ future first•    Embracing entrepreneurial thinking•    Developing the talents of our people•    Having the courage and curiosity to question•    Maintaining integrity and responsibility in our actions.“These company values determine how we operate and behave as individuals and as a business,” says CEO Hans Wijers. “They will be integrated into all aspects of our operations to ensure that we continue to excel and deliver outstanding service and value to all our stakeholders. They will ensure that we remain a competitive and exciting company committed to delivering Tomorrow’s Answers Today.”